Buyer Services & Events


⇒ Keynote Address & Book Signing Event - How Souvenirs Help Save Our Parks: A Pictorial Journey
Thursday, September 14 | 11:00 am
Presented By: Frank Ruggles, Artist, Author and Former Eminent Photographer For The National Park Service

You won’t want to miss this visually inspiring presentation! Paratrooper turned national parks conservation photographer, Frank Ruggles' mission is to preserve our national parks as well as the relationship gift shops have with the conservation community. As former Eminent Photographer for the National Parks Service, a post once held by Ansel Adams, Frank will show how one simple photo can do just that! Showcasing a range of his awe-inspiring and most notable photos, Frank will demonstrate how a good visitor experience in the parks can lead those visitors into advocates for preservation. When someone purchases a souvenir from your gift shop, their purchasing more than just a magnet, t-shirt, or a mug - they’re purchasing a memory from their experience! So, for every item purchased, it's an opportunity to share their experience with friends and family back home; therefore creating an army of helpers in the ultimate goal of preserving our national parks and gift shop communities.

The first 20 attendees will receive a copy of Frank’s new book, Chasing Light: An Exhibit Of American Landscapes.

Click here to learn more about Frank Lee Ruggles, his book and award winning photography.



⇒ Jump-Start Your Sales Success With “Made in America” 
Thursday, September 14 | 2:00 PM
Presented By: Diane Sulg, Executive Director, Craft Retailers and Artists for Tomorrow (CRAFT)

Discover how adding the right mix of artisanal and local products can burnish your brand, increase traffic and boost your bottom line. This fast-paced presentation will give you tips for display, marketing and attracting customers who want distinctive, unique and memorable merchandise. Oh, the stories you can tell them!

⇒ Native American Networking Event & Silent Auction

- Networking Event: Sponsored by Pendleton on Thursday, September 14 from 4:30-6:00 PM - Enjoy refreshments and networking on the show floor with fellow buyers and Native American Pavilion exhibitors. 

- Silent Auction: Benefiting the American Indian College Fund. Bidding will begin on opening morning of the show (Wednesday, September 13) and will close on Thursday, September 14 at 5:30 during the Networking Event. Several vendors and concessionaires will have items up for auction, some include: Pendleton, Delaware North, Xanterra, Four Winds Trading, DG House, First American Traders and Rio Grande Wholesale.


⇒ Made In America Buying Tour
Friday, September 15 | 11:00 am
Presenter & Tour Guide: Tommy Brown, Retail Manager & Buyer of Conservation Goods, Saint Louis Zoo

Join Tommy Brown  for a short presentation on the importance of purchasing Made In America products followed by a curated buying tour of the show floor to demonstrate how to choose those perfect American-made products for your store. During the tour, you’ll visit a select group of exhibitors who will share the stories behind their American-made designs and tips and strategies to successfully merchandise and sell these products in your store!   





Before stepping onto the show floor, be sure to explore the Product Preview Area. Here you will get a sneak preview of new introductions and best-selling designs they'll see on the show floor. 


Pick up your raffle entry form when you arrive at the show for a chance to win one of the exhibitor sponsored gift baskets that will be given away during the show. .


Come early during the show to be one of the first 100 buyers who will receive a free tote bag filled with free gifts from many of the show exhibitors. Please note: one per company.

Association Spotlight


ZAG is a collection of merchandise buyers for zoos, aquariums and other wildlife-related institutions and attractions. The goals of ZAG are to increase and improve communication between buyers, and to raise the awareness and professionalism of the field within the zoo and aquarium industry.

ZAG Events include:

  • HOSPITALITY SUITE -- ZAG will have a hospitality suite available for all members at the show offering daily breakfast and more.  Please pick up the special ZAG guide, on-hand at the show for more information.
  • MEMBER/SPONSOR RECEPTION -- All ZAG members and sponsors are invited to attend the ZAG-hosted reception after the show closes.  Enjoy hors d’oeuvres, drinks, and the chance to mix and mingle with other ZAG industry members.


Join us on September 12th from 5-6 pm in meeting room N261/259 to celebrate & honor Jim Sherwood of Evergreen, CO with the Golden Lily Award.


Show at a Glance
SEPTEMBER 13-16, 2017
Las Vegas Convention Center
Las Vegas, NV
678.285.EXPO (3976)