Check back soon for the Set Up Manual
This kit contains shipping and set up information, general show information, booth furnishing order forms, decorator and convention center forms. You'll find everything you need to ensure a quick and convenient move-in and move-out process.
INVITE YOUR TARGET CUSTOMERS TO THE SHOW
Reach out to your existing customers and prospects and let them know you’re exhibiting at the show. Start by giving them a quick call to set up an appointment during the show and be sure to follow up by sending them a postcard invitation or an email with your own personalized registration URL.
COMPLETE YOUR DIRECTORY & MOBILE APP LISTING
Once your official show contract is submitted, you’ll receive an email with your COMPANY ID and ACCESS CODE to log into the directory system. Be sure to log on and update your company profile, including your line and category listings for the pocket directory and mobile app.
SHARE YOUR NEW PRODUCT NEWS WITH RETAILERS AT THE SHOW
Retailers come to the show to find new products! Make it easy for buyers to find your new items by completing the 'Got New' Listing found in the Directory | Promo Tools.
OFFER A WORTHWHILE SHOW SPECIAL
Encourage retailers to place their order with you at the show by giving them an offer they can’t refuse.
READ THE EXHIBITOR SERVICE KIT & BE AWARE OF IMPORTANT DEADLINES
Download the exhibitor service kit and make sure you send in the required forms by the required dates.
ORDER A LEAD RETRIEVAL UNIT TO TRACK CUSTOMER VISITS AT THE SHOW
Small, light-weight, and very easy-to-use, LeadKey will provide you with a complete record of every prospective customer who visits your booth.
PACK ENOUGH CATALOGS, PRICE LISTS & OFFICE SUPPLIES TO LAST FOR THE WHOLE SHOW
DEVELOP AND SEND A PRESS KIT TO THE SHOW ESPECIALLY IF YOU’RE INTRODUCING A NEW PRODUCT
PREP YOUR BOOTH STAFF
Make sure your team is ready to go, with an upbeat attitude about your products and the show! Encourage your team to dress professionally, and be ready with a welcoming smile.
PUT YOUR POST SHOW FOLLOW-UP PLAN IN PLACE
The most important and often, most forgotten, part of the show is your post-show follow-up. Many purchasing decisions/orders come in AFTER the show. So, follow-up is key and there are a variety of ways to do it -- from thank you notes and calls to emails and more to the lists/contacts you collect using our lead retrieval system. Have a plan in place before you get to the show so you can act on it after.
FOLLOW THE SHOW ON OUR SOCIAL MEDIA OUTLETS
Like us on Facebook and follow us on Twitter, Pinterest, and Instagram! Keep your own social media pages updated consistently so your followers keep coming back for more! Another perk of an updated page? We will be sharing exhibitor Facebook posts year-round! Help us help you and post something new at least once a week.
For questions & more information in regards to booth space contact
April Turner firstname.lastname@example.org or call 678.370.0326
David Gilfoyle email@example.com or call 678.370.0336
Lisa Glosson firstname.lastname@example.org or call 678.370.0334
In pre-show planning there are three ingredients to a successful exhibit performance:
Quick Guide to Planning:
Show management is responsible for generating show traffic, but it’s a shared responsibility. You need to invite your target audience – existing customers, hot prospects, prospects who have been called on but not closed and prospects who haven’t been called on.
Tips for Direct Mail:
Other Places to Promote Attendance:
During the Show
After the Show
*Courtesy of Expo Magazine
This show just gets better and better every year.Marc St. Pierre, Cool Jewels
From a vendor standpoint, everyone you need to see is here. It's just a great show.Bruce Miller, Karol Western
We're pleased with the way this show has grown. The product mix is ideal and the key accounts were here.Jake Schep, Dutch American Import Company
We had a fabulous show. Virtually all of the national buyers we know and work with were here. This has become the nation's souvenir show that no one can miss. Many of our major buyers told us they felt squeezed for time to cover the tremendous selection so we're thrilled with the decision to add another day to the show.Skip Smith, Smith Western
The momentum is definitely building for this show. We saw even more quality buyers this year than last year, including more retailers from the Canadian market. Unlike broader gift events, this show is focused on our specific souvenir/resort industry–attracting the right retailers for our business. So every buyer who walks in our booth is a potential new customer.Andy Storrs, A.T. Storrs Ltd.
This show, by far, has the most qualified buyers in the industry. It's one of the least expensive shows to attend with the highest quality of buyer orders...always.Pablo Merlo Flores, Pampeana
Nothing more can be said than 'great show'!Mark Goldner, Jacobson Hat Co